Finally, they want to ensure their complete goods are in line case study answer dynamics of case study solution PC industry from case study answer 1980s via case study solution 1990s saw case study answer emergence of case study solution private laptop, led by Apple Jobs, Wozniak and Markkula, who produced a high end PC that revolutionized case study answer way people theory about computing. IBM then entered into case study solution industry using Microsofts OS and provided case study solution public a cheaper version of what Apple was doingone that was more compatible across case study solution broader market, too. Apples product was effective and technologically advanced, but it was also very specialized and its high price coupled with this specialization caused case study answer company to gradually lose market share to competitors in this time. During this time, desktop publishing was an immense part of case study solution industry, and Apple was a leader here toobut competition was fierce. Apple and IBM in reality formed a joint venture in case study answer early 1990s to provide a new OS together, and Apple also looked to leapfrog use Industry Analysis for AppleThe Apple began in case study solution IT industry as a personal computer company with case study answer Apple I series of computer systems in case study solution 1970’s. The company was not case study answer first to design a private desktop, but it managed to revolutionize case study solution home computing industry by freeing a private computing device that was designed for amateurs and not hobbyists and engineers den Hartigh, Ortt, van de Kaa, and Stolwijk, 2016.