Making moral selections is complicated, because not every moral quandary has a right solution. Ethics and management, in combination, can add an ethical size to case study answer determination making method for case study answer good fortune of any organization. This presentation will define a framework for ethical behavior and positive moral leadership. As a results of this presentation, attendees will recognize case study solution social and moral everyday jobs and trust case study answer moral dimensions to define recommendations that might lead to success. In this global economic system, where there’s a desire to win through achievement and good fortune, moral lapses are in all places Maxwell, 2003, p 4. With large corporate disasters, case study answer role of ethics in case study solution conduct of company and politics is receiving greater attention. Within a month of fitting CEO in 2010, he increased case study answer purposeimproving case study solution lives of case study answer worlds consumersinto a business method: recovering more lives in additional places more completely. In PandG West Africa, for example, every employee has a quantitatively measurable purpose driven goal: How many more lives have I touched this year?So PandG West Africas Baby Care Group set up Pampers mobile clinics to minimize high rates of infant mortality and help babies thrive. A doctor and two nurses travel case study answer region in a van, coaching postnatal care, inspecting babies, and referring moms to hospitals for follow ups or immunization shots. They also sign in mothers for mVillage, a text message carrier lots of case study solution poor in West Africa have mobile phones that provides health tips and case study answer chance to ask questions of health care specialists. At case study solution end of each mobile clinic visit, every person gets two Pampers diapers. The emotional tugs for PandG employees are strong; they feel inspired by case study answer proven fact that their product is at case study answer center of a venture to save lots of lives.